Fanatics
Social Media Specialist, Fan Advocacy
I contribute to Fanatics' public relations strategy by publicly engaging with fans (comments and DMs) and capturing content across 600+ accounts on social media platforms (NPS 70+).
I practice Social Listening by tracking and reporting emotional sentiment regarding Fanatics brands. Pages include Fanatics, Fanatics Support, WWEShop, MLB Shop, and more on Instagram, Facebook, X, Reddit, and TikTok.
100%
My personal quality assurance score for maintaining Fanatics tone of voice and brand in social media posts / interactions.
600+ Accounts
The number of Fanatics accounts that I moderate, not including Reddit Channels.
2 Million+
I publicly post across channels to audiences of over 2 Million. I also manage private conversations, and de-escalate sensitive situations that could have negative impacts. (As well as bringing attention to relevant shareholders.)
NPS 77+
Net Promoter Scores increased in 2023, when I joined, when compared from 2022. My social media efforts continue to raise the bar and build up Fanatics reputation.
Tools
Sprinklr | Microsoft Teams |
Canva | Slack |
Capcut | Microsoft Excel |
Box | |
Outlook | Meta Business Suite |
Progressing Fanatics
Inclusion, Diversity, Equity, Advocacy (IDEA) Ambassador -- Wrote and designed internal messaging and newsletters to promote DEI events and resources (Samples Below)
