Fanatics
00 - Guide
01 - Role Summary
02 - Content Examples
03 - Tools
04 - Certifications & More
01 — Social Media Specialist, Fan Advocacy
I contribute to Fanatics' public relations strategy by publicly engaging with fans (comments and DMs) and capturing content across 600+ accounts on social media platforms (NPS 70+).
I practice Social Listening by tracking and reporting emotional sentiment regarding Fanatics brands. Pages include Fanatics, Fanatics Support, WWEShop, MLB Shop, and more on Instagram, Facebook, X, Reddit, and TikTok.
My career stats, published content, and interactions examples continue below.
02 — Capture exciting moments for live, on-the-spot posts like this one at the first Fanatics Fest in NYC.
(Below Link does not include content from 24-hour stories, Facebook, or Reddit.)
100%
My personal quality assurance score for maintaining Fanatics tone of voice and brand in social media posts / interactions as reviewed and reported by Social Media Supervisors.
600+ Accounts
The number of Fanatics accounts that I moderate, not including Reddit Channels.
2 Million+
I publicly post across channels to audiences of over 2 Million. I also manage private conversations, and de-escalate sensitive situations that could have negative impacts. (As well as bringing attention to relevant shareholders.)
NPS 77+
Net Promoter Scores increased in 2023, when I joined, when compared from 2022. My social media efforts continue to raise the bar and build up Fanatics reputation.
03 — Tools
Sprinklr | Microsoft Teams |
Canva | Slack |
Capcut | Microsoft Excel |
Box | |
Outlook | Meta Business Suite |
04 — Progressing Fanatics
Inclusion, Diversity, Equity, Advocacy (IDEA) Ambassador -- Wrote and designed internal messaging and newsletters to promote DEI events and resources (Samples Below)
