Riverside Roasts Coffee Companies

00 — Page Guide

01 - Role Summary
02 - Focus
03 - Content & Analytics
04 - Tools

05 - Challenges

01 — Social Media Manager

I boosted local reputation and promoted brand recognition with organic and paid digital media as well as brand activations for local coffee company brands associated with Riverside Roasts co-roastery lab.

02 — Focus

• Build Brand Awareness:

• I consistently produced and scheduled content with a goal to raise brand awareness for these small business start-ups under Riverside Roasts, especially Sequential Coffee

• I planned and implemented brand activations at local events to further raise brand awareness and support digital efforts.

• Encouraged User-Generated Content and highlighted posts with our brands tagged across platforms

• Promote Online Customer Orders:

• Designed a subscription service and supported new initiatives by producing blog, social media, and email content.

• I wrote email newsletters and e-blasts for loyal customers and members to receive holiday offers and relevant updates.

• Collect and Analyze Data:

• I created reports on our data to show our success to the business owners, promote the importance of social media, and to inform future posts.

04 — Tools

05 — Challenges

I managed the digital presence of the coffee brands under Riverside Roasts. As small brands, we did not have as many resources or staff as other companies I have worked with. I wore many hats in this position as content creator, data analyst, social strategist, video editor, event manager, brand coordinator, B2B communicator, and more.