Riverside Roasts Coffee Companies

Build Brand Awareness:
I consistently produced and scheduled content with a goal to raise brand awareness for these small business start-ups under Riverside Roasts, especially Sequential Coffee
I planned and implemented brand activations at local events to further raise brand awareness and support digital efforts.
Encouraged User-Generated Content and highlighted posts with our brands tagged across platforms
Promote Online Customer Orders:
Designed a subscription service and supported new initiatives by producing blog, social media, and email content.
I wrote email newsletters and e-blasts for loyal customers and members to receive holiday offers and relevant updates.
Collect and Analyze Data:
I created reports on our data to show our success to the business owners, promote the importance of social media, and to inform future posts.

I introduced reels, video, and high quality content to their pages.
Grew main account following by more than 50% in my time there
Expanded Instagram reach by more than 4,734% and engagement by more than 2,278%
Profile visits grew by +160%, Website taps grew by +47.4%

I managed the digital presence of the coffee brands under Riverside Roasts. As small brands, we did not have as many resources or staff as other companies I have worked with. I wore many hats in this position as content creator, data analyst, social strategist, video editor, event manager, brand coordinator, B2B communicator, and more.