Welcome!
I’m all about creating real connections that spark action and build loyalty. Whether I’m telling compelling stories, handling viral moments in real time, or engaging beyond social media, my focus is on trust and connection. With sharp writing, creative problem-solving, and a calm, strategic approach, I help expand organizations’ reach and transform crises into opportunities for growth and trust-building.
Below, you’ll find projects where I’ve turned challenges into opportunities and helped organizations share their stories in impactful ways.
Fanatics Social Media Handbook
I designed this interactive digital guide to connect our global social media team on best practices to respond in a timely manner to potential public relation crises and recognize unique opportunities to engage on socials. It includes ways to respond publicly using our brand tone of voice, assist the fan privately, and WOW our followers especially during the holiday season.
Fanatics Help Desk
With final approvals from our corporate legal team, I developed this Help Desk page alongside two of my co-workers for customers to reference our Returns procedures and policies. The policies change depending on the item purchased and where it was shipped to, so we had to find ways to explain that to the customer in a very clear instructional voice, while maintaining the Fanatics brand tone.
Washington Capitals 50th Anniversary Season Opener
As a contracted creator for Fresh Tape Media, I captured, produced, and edited TikTok reels for the TikTok sponsored 3-day Capitals 50th Season opening event. These reels were delivered same-day to build up hype in real-time.
2024 Fanatics Fest NYC
I captured on-the-spot content at the very first Fanatics Fest in history for reels on TikTok and Instagram, live stories, X, and more. Including capturing up close, behind the scenes of action with celebrities like Travis Scott, Tom Brady, and Jake Paul and candid reactions from the 20,000+ fans attending the event.
